页数:1/1   题目数:20
Dear Respondent,
Thank you very much to participate in my survey.
This questionnaire is directly related with my study which is a part of MSc management report in Swansea University. All data will be anonymous, and I do ensure that your private information will not be used for other purposes.
The questionnaire mainly want to know you as the buyer's experience in _disibledevent="mailto:510575@swansea.ac.uk">510575@swansea.ac.uk

你好,非常感谢你能参与我的问卷调查。这个问卷是我在斯旺西大学管理硕士报告的一部分,所有数据将被匿名,而且保证您的个人信息不会用于其它用途。这份调查问卷主要是想了解你作为购买者在网上购物的一些经验以及满意度和建议,目的是为了提高电子商务公司的营销沟通,更好的为顾客服务,因此,您的参与起了很重要的作用,提供了宝贵的意见,感谢你在这几分钟内作出的努力。 如果您对调查有任何疑问,请随时通过e – mail联系我:510575@swansea.ac.uk

1.Gender 性别*


2.Age年龄*


3.Education Level教育水平*


4.Do you have experience of shopping online or are you willing to try?你有没有网上购物经验或愿意尝试?*

1.是 - 继续 2.否 - 转到最后一个问题(问题20)


5.What time do you usually online shopping?你一般在什么时候进行网上购物?*


6.In your purchase process, you can communicate with the seller at all times. 你在购买过程中,随时都能够与商家进行沟通.*


7.When search goods information, the communication between sellers and you can satisfy your needs 在寻找产品信息的过程中,你与商家的沟通能够满足你对产品的需求*


8.When you communicate with sellers, the detailed goods information will cause you more interest.在你与商家进行沟通的过程中,商品详细的信息会增加你对这商品的兴趣*


9.Beautiful and fresh website design affects your purchase emotion.新颖美观的网站页面设计会影响你购买时的情绪*


10.When you communicate with consumer service staffs, their attitude will affect your purchase mood.与商家沟通的过程中,客服人员的态度会影响你购买时的心情 *


11.When you purchase goods online, your emotions will affect you buying decision.当你在网上购买商品时,你的情绪会影响到你的购买决策*


12.What dissatisfies you when you communicate with an E-commerce company?与电子商务公司的沟通中,你遇到了什么不满意的地方?*


13.You online shopping experience will affect your next buying decision.你曾经网上购物的经验会影响你下一次的购买决策*


14.When you are required to offer your personal information, your have psychological concerns.当你向商家提供你的个人信息时,你的心理会有顾虑*


15.In the purchase process, you want to communicate and seek for advice if you have perceived risk如果在购买过程中存在知觉风险,你会与商家沟通并寻求建议*


16.You do not trust the new e-commerce company and worry about its safety. 你对新兴的电子商务公司存在不信任的心理,担心其安全性.*


17.When purchase online, you tend to choose a famous e-commerce company, even the goods price is higher.当你进行网上购物时,你更倾向于选择大型的电子商务公司*

当你进行网上购物时,你更倾向于选择大型的电子商务公司,尽管价格相对较高


18.In the purchase process, you hope to communicate with human rather than with computers你在购买过程中更希望与人沟通而不是与电脑沟通*


19.What do you think the E-commerce companies should do to improve their marketing communication?你认为 电子商务公司应在在营销沟通方面做哪些改进


20.Which of the following factors would lead you to give up shopping online?什么因素让你放弃了网上购物*


   
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