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我的名字叫于胜男, 是一名英国赫特福德大学商科管理在读硕士研究生。
首 先谢谢您的宝贵时间。这份问卷调查是我硕士研究生毕业论文的一部分, 主要用于帮助我理解中国绿色市场营销对于消费者行为在购买汽车过程的影响。您的答案是非常重要的,因为可以帮助我想出如何提升环境保护型汽车在中国的销售 的办法通过理解消费者行为。您的答案将会进行保密处理。
再一次谢谢您的参与!






1.您的性别 What is your gender?*


2.您的年龄范围 What is your age range?*


3.您的最高学历 What is your level of education?*


4.您平均月收入范围 What is your approximate average individual income?*


5.您认为中国现在面临着严峻的环境问题吗?Do you think China has serious environmental problems currently?*


6.您同意现在的空气质量没有过去的好么?Do you agree the air quality is not good as before? *


7.您认为汽车尾气污染是导致空气质量差的原因之一么?Do you think automobile exhaust is one of causations that caused the bad air qualtiy?*


8.您关心中国将怎样改进自然环境的质量吗?Do you care about how the natural environmental qualtiy of China can be improved?*


9.您认为保护我们生存环境和自然环境是每个人的职责吗?Do you think to protect living environment and natural environment is everyone's responsibility.*


10.请评估以下几项措施的有效率对于改善汽车工业及尾气排放对中国环境造成的影响*

Please evaluate the following options aiming to changing the Chinese environment condition through improving automobile industry and car emission situation.

很小Less一般Normally非常Extremely完全没用 Not at all
限制汽车数量 Impose limitation on the number of car
提升产业技术 推广环保汽车 Improve industry technology&promote EF automobiles
增收污染税 Increase taxtation of pollution
提倡公共交通出行 Recommend using public transport

11.您有兴趣购买环保类型的汽车吗?*

Do you have interests on buying EF (environmentally friendly) car?


12.以下哪几种因素会影响您购买环保类型汽车的选择?*

Which elements will affact your choice when you looking for a EF automobile?


13.如果您有兴趣购买环保类型汽车 以下那种品牌的环保汽车是您会感兴趣的?*

Which of the following brands' EF automobile could attract your attention to purchase it?


14.请您为以下影响您考虑购买环保类型汽车的因素排序*

Please rank these options for influencing your decision making when you want to purchase EF automobile.

选项 请从左边拖拽到这里进行排序
价格因素 Price factor
质量问题 Quality factor
环保效率及功能 Performance on environmental protaction
驾驶乐趣 Driving pleasure
品牌声誉 Brands Reputation

15. 您认为低排量汽车和混合动力汽车的质量和性能低于大排量和豪华型汽车? *

Do you think low emission and hybird energy vehicles are lower in quality and performance than high emission and luxury automobile.


16.您是否认为低排量汽车和混合动力汽车会比普通汽车价格更高一些?*

Do you think low-emission and hybird energy vehicles are much more expensive than normal vehicles in price aspect?


17.如果低排量汽车或混合动力汽车和普通汽车的价格相仿,您会希望购买么?*

Would you like to purchase low-emission or hybird energy vehicle if it has similar price with normal vehicle?


18.您认为收入水平有多重要当它影响您的购买决策时?*

How important do you think income level influences on your purchasing decision?


19.一家汽车公司的荣誉关于对环境保护做出的贡献是否会对您的购买决策造成影响*

Do you think the reputation of a automobile brand on its contribution to environmental protection will affact your buying decision?


20.您觉得造成这种影响的因素是什么?多选*

Which of the following options will affact your choice on previous question?


21.中国政府针对汽车市场制定的政策是否会影响您的购车决策*

Does Chinese government policies that formulates in automobile market will affact your buying decision?


22.您认为生活方式是个重要的因素影响您的购买决策吗?*

Do you think lifestyle is an improtant factor influences your purchasing decision?


   
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